Exiled Into Celebrity

BBB Illustration

After his surrender in 1886, the Apache leader Geronimo became quite in demand at expositions, parades and fairs and he quickly caught on to the marketing potential and was soon charging for autographs, signed photos, even selling his head gear and the buttons off his clothing as souvenirs. The budding capitalist was so successful, by the time he died, in 1908, he had amassed $10,000 in his bank account.

Imagine what Geronimo could have done
on Wall Street today.

What do you think?

Bob Boze Bell

In 1999, Bob Boze Bell and partners bought True West magazine (published since 1953) and moved the editorial offices to Cave Creek, Arizona. Bell has published and illustrated books on Billy the Kid, Wyatt Earp and Doc Holliday, as well as Classic Gunfights, an Old West gunfight book series. His latest books are The 66 Kid and True West Moments.