Al Swearengen—yes, the real one, on whom the TV character was based—built the Gem Saloon in Deadwood in 1877. It was the most prominent entertainment venue in town—entertainment as in drinking and prostitution (and some variety acts). Women were lured from the East with promises of stardom, but a one-way ticket ensured they couldn’t leave a situation of near slavery.
The Gem burned down twice in the late 1870s. Each time, Swearengen built a bigger, better theater. But when fire

True West March/April 2025
In This Issue:
Western Books & Movies
More In This Issue
- Truth Be Known
- What Has Taught Me: Deb Goodrich
- Earp, Cowboy Songs & Prairie Hygiene
- Trails of the Old West
- The Frontier Characters of South Dakota
- The Bowie Knife
- The Kindled Flame 1835
- King of the Scatterguns
- Selling the Mythic West and the Real West
- A Gut Punch Turns into a Miracle Reprieve
- The Beginnings of the Bird Cage
- Frontier Colossus