Changes in 2024 Include a Bimonthly Schedule, Lower Subscription Prices and Digital Expansion.
True West magazine, a publication with a rich history dating back to 1953, has navigated decades of change, continuously adapting to serve its readers through both traditional newsstands and direct mail distribution. Our dedicated team of editors, writers and contributors has consistently brought fresh perspectives to the history of America’s Old West.
In the face of ongoing transformations in the magazine industry, influenced by electronic devices and the Internet, external pressures have impacted our ability to maintain the distribution consistency our readers have come to expect. The national newsstand, once a stronghold, has diminished in functionality and demand, evident in the reduction of prominent positions at airports and supermarkets across America. These industry shifts have not left True West untouched.
Compounded by the relentless rise in printing, manufacturing, distribution and postage costs, our commitment to delivering a robust schedule has faced challenges. Nevertheless, we have persevered through the need to adapt, a testament to the resilience of our publication.
Looking ahead to 2024, True West’s business team has proactively modified the production and frequency schedule to six times per year. This adjustment is driven by the need to balance production and distribution costs, ensuring the sustained health of True West amidst changing economic landscapes.
To reduce the impact on our valued readers, we have implemented a reduction in subscription prices and established a bimonthly distribution schedule, covering the January/February, March/April, May/June, July/August, September/October and November/December issues. Despite these changes, our commitment to delivering fresh, well-researched editorial content remains unwavering.
We have also removed the paywall for regular content on truewestmagazine.com and are actively expanding our digital offerings, including our new True West Mobile App. This ensures that you can enjoy True West from anywhere at any time and on any device.
For our subscribers, rest assured that there will be no interruption to your subscription. You will receive the full number of issues you paid for in your last renewal or newly paid subscription.
We express our gratitude to our loyal readers for their ongoing support of True West. As we embark on this new phase, we remain dedicated to a lasting and prosperous future, adapting to the changing tides while upholding the spirit of True West. We hope you continue this journey with us!
—Ken Amorosano, Publisher, True West