The showman helped save the species.
Buffalo Bill Cody made his name and reputation in killing large numbers of American bison. And yet he also played a major role in preserving the big shaggies. For three decades, the buffalo hunt was a staple in his Wild West show. As a result, the world became aware of the bison, causing it to become the symbol of the American West in the hearts and minds of millions. At the time, the bison were endangered; but his efforts brought forth preservation efforts for them.