Like many rodeos around the country, The Pendleton Round-Up canceled its annual celebration, scheduled to take place in its hometown of Pendleton, Oregon last week. Each year rodeo fans make a pilgrimage to the iconic Western town for the Round-Up, bringing a welcome boost to the local community and economy. In an effort to help various community organizations impacted by this year’s cancellation, the Pendleton Round-Up and Oregon Community Foundation established the Let’er Buck Cares Fund.
Pendleton Whisky is proud to toast the Pendleton Round-Up and give back to the local community in Pendleton during this challenging time. The whisky brand, which proudly shares a name with the town of Pendleton and its prestigious rodeo, launched the Let’er Buck Challenge to raise awareness for and encourage donations to the Let’er Buck Cares Fund.
Fans are invited to post a toast to the Pendleton Round-Up on their own social media channels with the hashtag #LeterBuckChallenge and tag three friends to pass it on. For every use of the hashtag on social media through October 18, 2020, Pendleton Whisky will donate $1 to the Let’er Buck Cares Fund, up to $150,000.
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We may not be able to celebrate the Pendleton Round-Up this year, but our hearts are where they always are: with the people and the town who define True Western Tradition. Join us in toasting the greater Pendleton community and those who make the Pendleton Round-Up one of a kind. Film your toast, tag three friends that you want to participate, and share with #LetErBuckChallenge. For every toast between now and October 18, we'll donate $1 to the Let'er Buck Cares Fund established by the Pendleton Round-Up and the Oregon Community Foundation up to $150,000. With your help, we can make sure Pendleton will #LeterBuck for many years to come.
While rodeo fans cannot attend the Pendleton Round-Up this September, Pendleton Whisky encourages them to celebrate and support the Pendleton community by taking part in the Let’er Buck Challenge and contributing directly to the Let’er Buck Cares Fund at pendletonwhisky.com/leter-
About Let’er Buck Cares Fund
For 110 years the Pendleton Round-Up and Happy Canyon have been a celebration of community and a catalyst to support local not for profits, schools, service organizations, and the regional economy. The Let’er Buck Cares Fund was established to offer financial assistance to local organizations as they continue to accomplish their missions within the greater Pendleton, Oregon community.