Before you dismiss Thomas Eidson as some Easterner who doesn’t know a whit about the Old West, think again. Sure, Eidson is executive vice president in charge of corporate affairs at Fidelity Investments, where he works in a Boston skyscraper. Sure, before that he was CEO at New York-based Hill & Knollton, then the world’s largest public-relations firm. And, yes, he was even a biology major in college. But Eidson, 59, knows and loves the West. That’s why he’s up at 4:30 a.m.


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