“It is an axiom of the West that its mysterious charm cannot be evaded. By many it is compared to a disease—a slow fever, with the sensation of pleasure substituted for that of pain.” Thus reads one such promotion of Santa Fe, New Mexico. And the book is full of these clever nuggets. This history of railway promotion in the Southwest from 1890-1930s may focus on the Atchison, Topeka and Santa Fe Railway, but its marketing lessons are a must-read for anyone running a railroad today. Sa

March 2006
In This Issue:
Features
Western Books & Movies
- All Aboard for Santa Fe
- WILD OPEN SPACES: WHY WE LOVE WESTERNS
- CHASING THE RODEO
- GOLD! The Story of the 1848 Gold Rush and How it Shaped a Nation
- SEEING YELLOWSTONE IN 1871
- THE TOUGHEST GANG IN TOWN
- Nimrod: Courts, Claims, and Killing on the Oregon Frontier
- DANCING WITH THE GOLDEN BEAR
- SHOOTIN’ THE BREEZE, COWBOY STYLE
- Sunset Limited
- Arizona’s Apache Country
- SNAKE DANCE
More In This Issue
- Voice for Freedom
- Was Mike Williams an Abilene, Kansas, deputy at the time of the gunfight between Wild Bill Hickok and Phil Coe?
- What can you tell me about U.S. Army scout Al Sieber?
- “A Glorious Sight to See”
- Trailing John Wesley Powell
- Leadville, Colorado
- Hardy as Bears
- America’s Best Train Experience
- Train Towns
- Can you tell me more about Bill Miner, whose life story is the basis for the Canadian film The Grey Fox?