“Free Ice Water. Wall Drug.” Millions of motorists have seen this sign or its hundreds of variations. You can spot Wall Drug signs worldwide, even at the South Pole. As I drove west on Interstate 90, one sign in particular brought a smile to my face: “Wall Drug. Western Art.” The town of Wall, north of Interstate 90 at the edge of South Dakota’s Badlands, is home to Wall Drug. Pharmacist Ted Hustead and wife Dorothy moved to Wall in 1931, buying the town’s only drugstore. Bu


Already Signed Up? Log in here.

Read this article now for Free!

Ready for a third free article? Create a free account by entering your email address and a password below.

— OR —

Sign Up Now for $29.95 a year and have immediate access to all of True West content, including the complete True West Archives dating back to 1953!

SIGN UP NOW or SIGN IN

This digital subscription is in no way connected to your Print Subscription. They are totally separate and cannot be connected. If you have a Print Subscription with True West, you will need to pay for a separate subscription to access this website and will receive a totally different Log In password. If you have an existing digital component to your Print subscription, you'll need to Sign In and request a new password.