Names can be deceiving. Take “Deadwood.” At first blush, it sounds dark and dreary and lifeless. But say “Historic Landmark, Deadwood, South Dakota,” and you get an entirely different feel—especially considering the town itself is the national landmark. Same thing with “Slime Plant.” Not someplace you’d want to go and play, or be within nose distance. But say “Deadwood Mountain Grand at the Historic Slime Plant,” and you get an entirely different sense—especially co
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