Jim Franco, owner of the New Mexico Piñon Coffee Company in Albuquerque, knows espressos. He also knows lattes and mochas. In fact, he’s been around coffee one way or another since he was four years old, when his New York City coffee roaster-relative began baby-sitting for him. In 1977, Jim joined a New York coffee and tea store, where he worked until a 1993 vacation to New Mexico persuaded him to move to Albuquerque. Shortly after arriving, Jim met Allen Price, who owned a used bookstore
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