A box of Quaker Oats was the first product endorsement by the King of the Cowboys, and ever since 1943, he has lent his name and smiling face to cap guns, flashlights, bedspreads, alarm clocks—you name it. Even Roy’s son Roy Rogers Jr., nicknamed Dusty, “grew up with Roy everything,” whether they were his double-R boots or his Rogers pajamas. Roy was careful to license his name only to products that passed his family test. Each of these over 450 items carried the tag “Dale and I ar
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