For 70 years, stories about legendary fur trappers have been editorial mainstays, but on the cover, they’re a rare gift to readers. Since 1953, True West has been present on American newsstands. Every December, the history magazine has also been a popular holiday “present.” Founding publisher Joe Small experimented with a few Christmas issues in the first two decades, but over time, Small left the holiday covers to his competitors and concentrated on winter adventure stories, including


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