We all need heroes. We need champions whose deeds and accomplishments thrill, inspire and teach. For much of the 20th century, the cowboy was the archetypal American hero. Strong. Brave. Self-reliant. Virtuous. Several generations of Americans grew up wanting to be like their cowboy heroes. We started by dressing just like them. The Baby Boomers who grew up in the 1940s-60s were the first generation raised on television. Our daily intellectual and entertainment diet included Roy Rogers, the
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