Personal ads are not only a craze of modern dating. All throughout the 1800s, females were in scarce supply on the frontier, and men begged decent women to become their brides through newspaper classifieds. The trend was so popular that a paper called Matrimonial News was dedicated solely to connecting lonely hearts. Hearts West examines these ads, points out some harebrained schemes to recruit women for the masses of unattached men in the West and shares personal stories of successful—and
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