Some of the biggest names in Western Wear, including companies that were once archrivals, are tied to Arena Brands of Garland, Texas. One would be hard put to find another such company so dedicated to preserving the cowboy fashions of yesteryear. When John B. Stetson of New Jersey built an empire with just $100 in 1865, he probably never figured that a later-day competitor of his, Byer-Rolnick, would own the rights to his famous “Boss of the Plains” hat. But the beginnings of Arena Br


Already Signed Up? Log in here.

Read this article now for Free!

Ready for a third free article? Create a free account by entering your email address and a password below.

— OR —

Sign Up Now for $29.95 a year and have immediate access to all of True West content, including the complete True West Archives dating back to 1953!

SIGN UP NOW or SIGN IN

This digital subscription is in no way connected to your Print Subscription. They are totally separate and cannot be connected. If you have a Print Subscription with True West, you will need to pay for a separate subscription to access this website and will receive a totally different Log In password. If you have an existing digital component to your Print subscription, you'll need to Sign In and request a new password.