A crowd celebrated the first shot poured on Prescott’s Whiskey Row.
Then and now, Prescott, Arizona’s, great calling card has been Whiskey Row. For nearly 160 years, it has been a center for entertainment, libation and even a bit of history. And it all started in 1864.
Entrepreneur William Hardy was the man with a vision. He saw a town that was recently named the territorial capital; it also had an Army post, Fort Whipple, nearby. A lot of people with a lot of thirst would be coming to Pre

True West May 2023