How successful were traveling salesmen in the Old West? Jack A. Graves Turlock, California Traveling drummers, salesmen or peddlers provided goods and services for folks living on farms in rural or frontier areas that didn’t have easy access to town. Salesmen packed their wagons with everything ranging from scissors, pots and pans to medicine, books and clothing. A good one cultivated customers by passing through the area on a regular basis. The markup on these goods could be substantial.
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