For seven decades, True West has celebrated the historic saloon in fact and fiction.
When True West’s founder Joe Small published his first issue of the magazine in Austin, Texas, in the summer of 1953, the Western United States was at the beginning of its decade of greatest growth.
New suburbs, jobs and a low cost-of-living fueled the growth. And so did the automobile, air-conditioning and television. Americans were mobile, and the vast Western states and their national parks, beaches and

True West May 2023