It’s easy to forget that much of today’s popular image of the Southwest is testimony to the marketing and advertising genius of the Fred Harvey Company and the Atchison, Topeka and Santa Fe Railroad. In their lushly illustrated Over the Edge: Fred Harvey at the Grand Canyon and the Great Southwest (Rio Nuevo Publishers, $22), Heard Museum research associate Kathleen L. Howard and collections curator Diana F. Pardue describe how the railroad and its legendary concessionaire lured tourists by encouraging Native crafts and fashioning a “Southwestern style” that appealed to adventurous Easterners. Over the Edge is a splendid introduction to both the Heard Museum’s extensive collections and the rich legacy of the Fred Harvey Company at the Grand Canyon and throughout the Southwest.
—Bruce J. Dinges, editor of
Journal of Arizona History