Branding the American West: Paintings and Film, 1900-1950 (University of Oklahoma Press, $39.95), edited by Marian Wardle and Sarah E. Boehme, is a collectible art book, with seven status-quo challenging essays from a broad spectrum of current Western scholars of art, history and popular culture. Wardle and Boehme—curator at the American Art at the Brigham Young University Museum of Art, and curator at the Stark Museum of Art, respectively—state in their introduction: “From the twenty-firs


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