How are cattle brands read, and how do ranchers select them?
John Rankin
Rapid City, South Dakota
Interpreting a brand takes some experience and knowledge. You read them left to right and top to bottom (with some variations). Wings represent “flying.” Letters lying on their sides are “lazy.” Letters with little legs are “walking.” Cursive letters mean “running.”
Some outfits are recognized by the brand rather than the name. The Aztec Land and Cattle Company was better known a
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