The Serendipitous Birth of Blue Jeans

levi strauss true west
Levi Strauss

Just after the Civil War, merchant Levi Strauss had an overstock of canvas and didn’t know exactly what to do with the material.  He hit upon the idea of making them into pants. which he sold to miners and others out of his San Francisco store.

In 1872, a tailor in Reno, NV—Jacob Davis—improved on the design using rivets to strengthen the seams and areas around the pockets. He and Strauss got a patent for the design in 1873, and blue jeans were born. Davis and Strauss got rich from jeans sales.

Related Posts

  • Edward Charles Abbott was born in England—but he became the prototypical American cowboy. His family…

  • Virgil Cole and Everett Hitch are back after their wild ride in Appaloosa in Robert…

  • tombstone helldorado days true west

    Tombstone’s first Helldorado celebration was in October 1929—and like so many other things tied to…