Tecovas’ Founder Paul Hedrick
Paul Hedrick is an Austin-based entrepreneur and founder of Tecovas, a retail brand whose mission is to build the most trailblazing, genuine and welcoming brand in Western boots. Hedrick is a born-and-raised Texan who left his jobs in consumer investing and consulting to launch Tecovas after recognizing his own desire for a high-quality, approachable cowboy boot and a company built on customer service. Today, the brand has over 1 million customers and has over 2

True West December 2022