True West Magazine 65 Years

I have dedicated a good part of my life to seeking the truth about all the Old West characters, places and incidents covered in the pages of True West. Next year will mark my 20th anniversary as an owner and editor.

With a wonderful team behind me, and intelligent fans who support our mission to preserve the history of the American West, the quest has been satisfying and, by turns, frustrating. No one can ever get the history completely correct, and nothing changes more than the past.

For instance, everyone used to believe Billy the Kid was left-handed, based on the only known image of him, showing his holstered pistol on his left hip.

Articles were written to back up this belief. Psychologists claimed the Kid’s southpaw contributed to his delinquent behavior, which inspired the 1958 Western The Left Handed Gun.

But then someone noticed the buttons on the Kid’s vest were on the wrong side. Someone else noticed the loading port on the Winchester was also on the wrong side. Eventually, everyone realized that the Kid’s image was a tintype, and thus, it showed a
mirror image.

Oops. Scratch all of the above.

The magazine does always strive for accuracy, a complicated task made easier thanks to the dedicated researchers and historians who work with us to share tales of the frontier West. A pal of mine, Arizona attorney William C. Porter, admires not only this aim to present the truth, but also how all of us have a good time fulfilling it.

We do try to keep the history fun and entertaining, as well as expansive and eye-opening. Yet just like the clashes faced by Joe “Hosstail” Small, who launched this publication in 1953, our team struggles with those battles we can’t seem to win.

The constant fight for historical accuracy was best described by another lawyer, and a Civil War veteran, Robert Green Ingersoll: “The grandest ambition that can enter the soul is to know the truth.”

As the magazine reaches the end of another milestone, its 65th anniversary, our True West family not only aims to present the best and most factual stories of the Old West, but also looks ahead to how we can keep this history relevant for a worldwide audience, in all the ways our readers prefer to consume content.

We hope you, and the next generation, stick around for the next 65 years.

—Executive Editor Bob Boze Bell

True West Magazine 65 Years

Fluid History:

Outlaw Billy the Kid was popularly viewed with a big iron on his left hip, which inspired the 1958 Western The Left Handed Gun, starring Paul Newman as the Kid (above). This created a major “oops” since the historical photograph actually showed a mirror image!

True West Magazine 65 Years

In the beginning, the history business had three mainstays, at least in the True West firmament: Old Yeller author Fred Gipson, open range chronicler J. Frank Dobie and the magazine’s founder, Joe Austell Small (from left), shown circa 1955.

True West Magazine 65 Years

Sept/Oct. 1969

Despite this strong image, sales started to sag with this issue. Some blamed the Vietnam War.

True West Magazine 65 Years

September 1984

This spirited effort attempted to reclaim the glory of the early years.

True West Magazine 65 Years

October 2000

With a new logo and a new direction, this issue marked the first one published by the current owners.

True West Magazine 65 Years

May/June 2002

Actress Jennifer Tilly raved about the magazine on The Tonight Show with Jay Leno.

True West Magazine 65 Years

October 2006

This extremely successful issue celebrated the 125th anniversary of the O.K. Corral gunfight.

True West Magazine 65 Years

April  2016

Our interview with Robert “Gus McCrae” Duvall reignited demand for Western movie and TV coverage.

True West Magazine 65 Years

Historical Twins

True West never takes a legend at face value. The magazine aims for all of our frontier West stories to present factual detail and historical context, but these pages are also a place to have fun. American history can be great pop culture. Sometimes the best way to humanize our history is to throw a fun twist on it.

True West Magazine 65 Years

Historical Twins put into print an enduring contemplation: that person looks just like someone famous. Gus “Mapinator” Walker was digging through our photograph archives when he noticed a Pamunkey Indian bore a striking resemblance to the lead guitarist for the Rolling Stones. That pair became our first twins, published in our September 2006 issue.

After several years, our staff had trouble finding duos to pair up and the feature ended. We would love to see what historical twins today’s readers can put together!

True West Magazine 65 Years

Art History

True West has featured some talented illustrators, including Al Napoletano, whose career spanned five decades. Without artwork by talented artists who range from Andy Thomas to our executive editor, Bob Boze Bell, we would not always succeed in bringing the printed word to life.

True West Magazine 65 Years
Gus Walker produced some amazing maps and graphics during his 14 years with True West. The Mapinator spent a good week on this cutaway graphic of “Wild Bill” Hickok’s final card game, which ran in our September 2001 issue.

We wish we could go back in time and ask artists to illustrate a momentous event as it was happening or ask a photographer to aim his camera this way and that way, but we can’t.

True West Magazine 65 Years
Some concepts don’t travel well. Many of the cartoons from the past (see above example) now leave us scratching our heads. Our Bizarro cartoons better reflect today’s standards.

Quite frankly, even that work might not be up to par compared to the research expended by not only our talented artists, but also our mapmakers and graphic designers.

True West Magazine 65 Years
This shows one of our more successful graphics, portraying the different heights of Tombstone legends and how size mattered on the frontier.

For most of human history, the visual has expressed the non verbal in cave dwellings and pictograph hides, and humans still grasp so much of the story when told in pictorial form.

Journeys West

History buffs enjoy standing in the exact spot where battles happened, in the ruts where settlers rode through the frontier wilderness in covered wagons and in the storied structures and sites where James Bowie, “Texas John” Slaughter,  “Buffalo Bill” Cody, Kit Carson, Marcus and Narcissa Whitman, Geronimo and other legendary characters lived their most formative and dramatic moments.

Hitting the road to see where history happened has been a True West tradition for 65 years (check out past articles and ads presented here), and we look forward to seeing where the road takes us in the future.

True West Magazine 65 Years April 1955: Reading Kent Christy’s Tombstone travel feature today helps us imagine the excitement families must have felt as they piled into their new 1955 Chevy Nomad station wagons, filled up the water bags and headed across the Arizona desert to
check out the O.K. Corral and Boothill.

True West Magazine 65 Years

April 1955: You’re more likely to see a majestic RV home during your Western travels today, but this Cree Coaches ad deserves a chuckle—the couple appears to be pulling the trailer with a newfangled Corvette!

True West Magazine 65 Years

August 1955: Water bags were a “cool” item during the 1950s, when people were traveling in desert areas where water was not readily available. This True West ad offered readers the option of carrying their water bags in style, via a pole attached to their vehicle’s bumper.

True West Magazine 65 Years

April 2010: Highway travel often leaves you driving past history, not through it. In this annual travel issue, Wyoming’s Carbon County showed off the majestic views of a two-lane blacktop to encourage folks to get off the highways.

True West Magazine 65 Years
San Antonio, Texas, artist Clay McGaughy’s first of two covers for True West was this 1958 illustration depicting a cowboy and his horse in seemingly inescapable danger.

Campfire Chats

Talking with our readers has always been important for True West, whether the magazine was overseen by founder Joe “Hosstail” Small or today’s Executive Editor Bob Boze Bell.

True West Magazine 65 Years
Views: 4,009,167.

This valuable feedback used to be restricted to letters mailed to the magazine. But thanks to the Internet and Social Media Age, our team has conversations with our readers via numerous mediums.

True West Magazine 65 Years
Views: 425,488.

Some readers still prefer to communicate by letter, although many have transitioned from snail mail to e-mail. Many more converse not only with us, but also with other readers, through the magazine’s feeds on Facebook, Google, Pinterest, Instagram, YouTube and Twitter.

True West Magazine 65 Years
Views: 336,088.

A fun conversation our staff has during our editorial and design meeting every week is discussing which photographs have attracted the most viewers. Check out our Facebook home runs!

True West Magazine 65 Years
Views: 399,006.

Rodeo clown and actor Slim Pickens takes the lead, followed by Calamity Jane, Quigley Down Under’s Tom Selleck, “Rattlesnake Jack” McIntyre and Rocky Mountain hunter Augusta Wallihan.

True West Magazine 65 Years
Old West Saviors: Learn how efforts by AmeriCorps youth helped save Fort Bayard and won the landmark New Mexico’s Heritage Preservation Award.

Looking Ahead

Next year, True West will continue to bring you insight into: the Old West’s top preservation projects; the latest Western movies and TV programs; grand recipes that allow you to cook up history in your kitchen; the finest frontier art, photograph and artifact collectibles; and the most interesting developments in history investigations that broaden our understanding of the American West.

True West Magazine 65 Years
Frontier Fare: As Grand Canyon marks its centennial as a national park in 2019, Sherry Monahan will take readers on a food history tour of the Grand Canyon’s grand meals.

In addition to the thought-provoking historical nonfiction and heritage travel features we hope will help keep the spirt of the West alive, these upcoming department reads promise to paint a picture of what frontier history says about life, the world and the times we live in.

True West Magazine 65 Years
Investigating History: Find out how our nation’s views of Juan Cortina have changed since he and his Mexican posse started a war against Texas Rangers and Confederate troops.
True West Magazine 65 Years
Collecting the West: The year kicks off with Brian Lebel’s auction of the world’s largest Old West outlaw and lawman photograph collection, owned by Robert G. McCubbin, one of True West’s former owners.
True West Magazine 65 Years
Western Movies: David Milch’s script for Deadwood: The Movie is finished. Although a release date has not been set for 2019, W. Earl Brown (as Dan Dority, far left) gave his Twitter fans an update after reading the final draft.

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